EZRentOut, part of the EZO suite, is a solid equipment rental and asset management system with genuinely good maintenance tracking. Where it tends to lose rental businesses is pricing shape: it is sold per user in tiers, and the customer-facing online rental store — the thing most operators actually want — sits behind a substantially more expensive plan.
What EZRentOut does well
A comparison page that pretends the competitor is bad is not worth reading, so here is the honest version. EZRentOut is a real product with real strengths:
- Excellent asset and maintenance tracking, with service schedules and depreciation.
- Part of the wider EZO product family, useful if you already run EZOfficeInventory.
- Good reporting on utilisation and asset performance.
- GPS tracking available at the enterprise level for high-value mobile assets.
- Mature, established product with a 15-day free trial.
EZRentOut pricing at a glance
| Plan | Price | What you get |
|---|---|---|
| Essential | around $59/month | Approximately 2 users; core rental management |
| Growth | around $399/month | Approximately 4 users; adds the online rental webstore |
| Premium | around $499/month | Approximately 6 users; adds maintenance and sub-rental tracking |
| Enterprise | Custom | Adds GPS tracking and enterprise controls |
These figures come from third-party software directories rather than a machine-readable vendor page, so treat them as indicative and confirm current pricing at ezo.io/ezrentout/pricing. Checked August 2026. The material point — that pricing is banded by user count and that the online webstore sits above the entry tier — is consistent across sources.
Why rental businesses look for a EZRentOut alternative
- The webstore is the expensive bit. If the reason you are buying rental software is to let customers book online, you are looking at the Growth tier, not the entry tier.
- Per-user pricing taxes your team. Counter staff, warehouse staff and drivers all need logins, and every one of them is a line item.
- Closed source. Asset management software tends to need bending to fit a specific operation, and you cannot bend this one.
- It is not your storefront. The customer-facing store is a module of their platform, not your own website with your own SEO.
- Subscription forever. Five years on the Growth plan is roughly $24,000 and you own nothing at the end of it.
Sales Igniter: the open-source EZRentOut alternative
Sales Igniter is not a hosted service you rent. It is a rental booking engine that installs into a store you already own — either as the WooCommerce bookings and rentals plugin for WordPress, or as the Magento 2 rental booking extension for Adobe Commerce and Magento Open Source. You buy it once, you get the complete source code, and it runs on your own hosting.
That is the whole difference in one sentence: with EZRentOut you are renting software and your storefront lives on their infrastructure; with Sales Igniter you own the software and the storefront is your own website.
- One-time licence, not a subscription. $279 for the Regular WooCommerce plugin, $419 for Pro. Support and updates are included for a year and renewable at $299/year — but the plugin keeps working whether you renew or not.
- No commission, ever. No percentage of your bookings, no per-transaction cut, no revenue share. Your payment gateway’s fee is the only fee.
- No per-user or per-location pricing. Unlimited admin accounts, unlimited products, unlimited customers and orders on every licence.
- 100% open source. Readable PHP, JavaScript and MySQL. Any developer you hire can extend it — you are never waiting on a vendor roadmap for a feature your business needs.
- It is your website. The booking calendar lives on your domain, in your theme, feeding your SEO and your analytics — not on a subdomain of somebody else’s platform.
- Your data stays in your database. Customers, orders, contracts and card tokens sit in your own MySQL install. Nothing to export and nothing held hostage if you leave.
EZRentOut vs Sales Igniter, side by side
| EZRentOut | Sales Igniter | |
|---|---|---|
| Licence model | Per-user subscription tiers | One-time purchase, unlimited users |
| Online rental webstore | Growth tier and above | Included in every licence |
| User seats | Roughly 2–6 by tier, more cost extra | Unlimited admin accounts |
| Source code | Closed | 100% open source |
| Hosting | EZO’s servers | Your own hosting |
| Asset maintenance tracking | Excellent — a core strength | Supported; less deep than EZRentOut |
| GPS asset tracking | Enterprise tier | Not built in |
| Storefront SEO | Their platform | Your own domain and theme |
| Commission on bookings | None | None |
What it actually costs over five years
Subscription pricing is easy to underestimate because the number is small each month. Here is the same decision expressed as a five-year total, using published list prices as of August 2026.
| Option | Five-year total | What drives the number |
|---|---|---|
| Sales Igniter WooCommerce Regular | $279 (no renewals) | One-time licence, unlimited users |
| Sales Igniter WooCommerce Pro + renewals | $1,615 | $419 once, then $299/year |
| EZRentOut Essential | $3,540 | $59/mo × 60 months — but without the online webstore |
| EZRentOut Growth | $23,940 | $399/mo × 60 months — the tier that includes the webstore |
| EZRentOut Premium | $29,940 | $499/mo × 60 months |
The comparison that matters is Growth against a Sales Igniter licence, because that is the tier where customers can actually book online. That is roughly $23,940 versus $1,615 over five years — and unlimited staff logins instead of four.
When EZRentOut is the better choice
We would rather you buy the right thing than buy ours. EZRentOut is genuinely the better fit in a few situations:
- Deep maintenance management is your primary requirement — service intervals, depreciation schedules and inspection workflows are genuinely stronger in EZRentOut.
- You need GPS tracking on high-value mobile assets and want it in the same system.
- You already use EZOfficeInventory or another EZO product and want one vendor.
- You have no customer-facing online booking requirement at all, in which case the Essential tier is inexpensive.
If none of those describe you — and especially if you already run a WordPress or Magento site and object to paying a subscription forever for software you never own — then it is worth thirty minutes of your time to look at Sales Igniter.
Frequently asked questions
Does Sales Igniter charge per user?
No. Every licence includes unlimited admin accounts, unlimited products, unlimited customers and unlimited orders. Adding counter or warehouse staff costs nothing.
Can Sales Igniter handle maintenance tracking?
It tracks acquisition cost, supplier, maintenance spend and service history against each asset, and reports on utilisation and revenue per unit. If maintenance workflow is the single most important thing you are buying, EZRentOut goes deeper — we would rather say so than oversell.
Do I get an online booking store on the cheapest licence?
Yes. The customer-facing rental store, availability calendar and online payment are part of the core product, not an upgrade tier. There is no version of Sales Igniter that cannot take an online booking.
Can I track equipment by serial number and barcode?
Yes. Inventory can be quantity-based or serial-number-based, and items can be checked out and back in with a standard keyboard-wedge barcode scanner, with a filterable history per order and per product.
See it before you switch from EZRentOut
The fastest way to judge a rental booking system is to book something in it. Our free live demo is a real store with real inventory — pick your dates and watch the availability calendar, deposits and contract generation work end to end.
Still comparing? Read about our 100% open source, self-hosted approach, browse the full rental feature list, or see how we compare with other rental platforms: Booqable · Checkfront · Goodshuffle Pro · Twice Commerce · Point of Rental · Rentman.
Not sure whether WooCommerce or Magento 2 suits your business? Our platform comparison covers cost, scale and catalogue size — or talk to us and describe your fleet.