Both — and you choose per product, because rental businesses genuinely need both.
Quantity tracking suits stock you hold in bulk: 500 chairs, 40 trestle tables, 200 place settings. The calendar simply draws down what is left on each date.
Serial tracking suits items you have to identify individually. Each unit gets its own record and its own barcode, registration or VIN, so you always know which specific vehicle, camera body or machine went out, when it is due back, and what condition it returned in.
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